Tiny Planet Images/Photos
A tiny planet image/photo is a 360 image (displaying the entire 360 scene around the camera) converted into a small round 'planet'. The image can be exceptionally unique and interesting.
Including a tiny planet image on your website is another strong invitation to site visitors to engage with you by looking at and exploring the image longer than they normally would with a simple flat photo. And more engagement has been proven to yield more follow-up intreractions (conversions). A good thing!
Here's a sample of tiny planet images to get your imagination going about how such an image could be used on your website.